How to Go Viral on TikTok: The Formula for Explosive Success

Since its launch in 2016, TikTok has grown to become a global hit. With over 1.58 billion users, it’s one of the biggest social media platforms worldwide. As such, many online brands leverage it to boost their presence and promote sales. But figuring out how to go viral on TikTok can feel like solving a puzzle.

Thanks to TikTok’s special algorithm, anyone can go viral—and that includes you!

Are you eager to learn more? Read on, as this guide will explore ways to create engaging content that TikTok users will love. Who knows? Your next video could become the next viral sensation

What it Means to Go Viral on TikTok?

When a TikTok video gets a row of likes within minutes, we can say it’s starting to go viral. Consequently, you’ll see many—sometimes thousands or millions—people relate to it, comment on it, or even share the post. Getting popular on TikTok is like winning a lottery. While users might dismiss it and call it a luck game, conscious efforts coupled with consistency are needed to become that next sensation. How so?

Let’s take a look at Khabane Lame. He became one of the most followed accounts by silently mocking complicated life hacks and tasks. Not only that, his consistency and authenticity have earned him over 2.5 billion likes.

Understanding TikTok’s Algorithm and How it Works?

You may wonder why a particular video gets thousands of likes while others have little popularity. The secret is the TikTok algorithm, which recommends content based on the user’s preferences.

Think about this: when users sign up on TikTok, they broadly indicate their interests. Afterward, the platform recommends content it thinks they’ll enjoy. As users interact with different posts, the algorithm learns more about their behavior and recommends more relatable videos.

This simply means your content has a higher chance of reaching those who will interact with it. As such, the more you understand and align your content to the algorithm’s analysis, the better your chances of going viral and attracting numerous views. 

How Many Views to Go Viral On TikTok?

The most viral content on TikTok is Zach King’s Harry Potter Illusion video, which boasts over 2 billion views. It then makes you wonder how many views it takes to go viral on TikTok.

The truth is no specific number of views guarantees your popularity. Of course, you’ll need a lot, but it can vary from hundreds of thousands to millions of views. While views are important, other factors like overall engagement (likes, comments, and shares) matter in attaining viral status. 

These metrics will enable TikTok to recommend your video more, thereby expanding its reach. This can even make people share your viral post on and off TikTok, increasing your fame across diverse social networks.

How Often Should You Post on TikTok to Go Viral?

As often as you can and at the right time! It’s noteworthy that TikTok’s algorithm looks at how much engagement a video gets and doesn’t consider whether previous content was a success. This impartiality ensures that each post you make has an equal chance of becoming famous. So, post more!

In addition, it’s vital to implement a regular posting schedule. That calls for consistency! For example, you could post a video twice a week. This boosts your chances for virality over spamming videos on your feed for one week and going radio silent the next.

Timing is also key! You wouldn’t want to post when your target audience is asleep or busy. Instead, posting when they are active guarantees better results. While certain research may indicate specific peak posting times, it may not fit your niche or audience. 

So, experiment and decide what works best for you. In addition, always remember to keep it simple and catchy, and, once again, be consistent!