
Today, we’re taking you through a case study about Monetag’s publisher, who turned his X (Twitter) traffic into serious income.
“Just imagine it: earning up to $8,000 in a single month and $45,000 in just a year”.
This is what our featured publisher from Pakistan has done just that by using Twitter’s algorithm and direct linking. His current strategy has changed, because he found a solution that really worked. Which one? Read on!
Contents:
1. Background: choosing Twitter and building a strategy
2. How to start monetizing Twitter traffic, like our publisher?
3. Results
4. Publisher advice for monetizing Twitter traffic
Background: choosing Twitter and building a strategy:
Our publisher started exploring social media for monetization because, as he puts it, “social media is very easy.” He found Twitter especially easy, after his monetization attempts with Facebook didn’t work.
Unlike fan websites, Twitter’s algorithm works fast at delivering your content right in front of the people who want to see it most. Without those daunting attempts to rank in Google search. Tempting!
On top of gaining immediate visibility and engagement, generating traffic from Twitter doesn’t require technical skill. That’s right, our publisher didn’t make landing pages, websites to drive traffic. His blog appeared to be enough.
We can use direct links on Twitter, we don’t need to create a landing page, – he claims.
To maximize engagement, our publisher used hashtags and keywords to tap into hot topics and trends, particularly those involving interesting facts and stories about famous people, as well as engaging content they share online, like new photos or videos:
“If a famous person shares some fresh content or something interesting happens in his/her life, people search for it on Twitter. I use the relevant keywords and hashtags in my Tweets and write articles with those hashtags about that. I encourage users to click on the link to read a full version of the text on my blog.”
Here is an example of our publisher’s generic posts performance, meaning that these are his habitual results for most Tweets. Please mind that all posts perform differently and the amount of clicks can vary, so the screenshot below is just an example of one of them:

Our publisher’s results were no joke. As he scaled this engagement-driven strategy, he achieved a remarkable milestone by April 2024:
It was April 2024 when I earned almost $8k.
Meanwhile, one of his most successful posts achieved impressive metrics with 195K impressions, 49,819 engagements, and 6,973 link clicks.
Not too shabby for a simple Tweet! Want to repeat his success? Continue reading to find some tips.